Should I redesign during a platform migration?

Generally, no — it's safer to separate the two. Migrating and redesigning at the same time multiplies the risk.

If something breaks, you can't tell whether it's the migration or the redesign, and both your content and your SEO can suffer. Change one thing at a time.

Because two big changes at once are twice as hard to troubleshoot. A page might break, load wrong, or lose rankings, and you won't know which change caused it.

It also makes it easy for content to be lost or mis-mapped in the move, and hard to prove the content arrived intact.

Do the migration first, keeping the look the same, so you can confirm all your content and pages made it over correctly. Once the new platform is stable, do the redesign as a separate, careful step.

Or the reverse — but one change at a time either way.

Sometimes it's unavoidable, usually when the old platform is so dated it isn't worth copying the old design over.

Even then, the work should be planned in clear, tested stages rather than treated as one big jump — and your SEO and content protection have to be mapped out first.

Plan your redirects before you move, keep the pages and content that earn you traffic, and check that nothing important goes dead.

Whether you're migrating, redesigning, or both, the rule is the same: protect what's working before you change what isn't.

We separate the steps to protect your site: move first and make sure everything came over, then redesign in a controlled pass — or if it has to happen together, we stage it and test it carefully:

• One clean step at a time so issues are easy to trace.
• Redirects and content protected through the whole move.
• Your SEO checked throughout.

It's part of our support, and you're never locked into a long contract. A real human does the work and emails you when it's done. You email us the task, we handle it. No jargon, no surprises.