There's no honest single number — it depends on scope. Here's what drives the price and what a clear quote should include.
It depends on scope, so there's no honest single number. A simple refresh of an existing site might run a few hundred to a couple thousand dollars, a full redesign of a typical small business site runs several thousand, and a custom build with lots of pages, features or integrations costs more again.
The right way to answer it is to scope it to your site and what it needs to do for you — not to give a guess in the dark.
The size of the site, how much of it needs rebuilding, the features and integrations you need, and how much your content and copy change.
A template refresh of a handful of pages is not the same job as a custom design with ecommerce, bookings or custom tools — and the price should honestly reflect that.
Because a redesign that's done well exists to win you more enquiries, not just to look nicer.
A site that's clearer, faster and easier to use converts better — and that's the point of paying for it in the first place. The value is measured in the work it brings in, not the price tag.
Watch for what a quote leaves out: rewriting your text, sourcing photos, adding or migrating pages, and what happens after launch.
Some redesigns come with ongoing hosting, updates or maintenance on top. Ask up front what's included so there are no surprises later — the price you're quoted should be the price you pay.
A clear scope of what gets designed and built, how many pages are included, what content you need to provide, who handles the copy and photos, and what's covered after launch.
If any of that is vague, get it in writing before you commit. Clarity now beats surprises later.
We scope the work to your site and give you a clear, fixed figure before we start — no vague ballparks, no surprise add-ons:
It's part of our support, and you're never locked into a long contract. A real human does the work and emails you when it's done. You email us the task, we handle it. No jargon, no surprises.
Tell us what you need and we'll point you in the right direction — no charge, no pitch.
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