How often should a contractor update their website?

Your website needs attention at three cadences:

• Weekly (about 5 minutes) — check the contact form works, the site loads on mobile, and your phone number is tappable. Most contractor sites quietly lose leads because a form broke after an update and nobody noticed.
• Monthly (about 30 minutes) — apply security updates to the platform, plugins, and theme. Run and verify a backup. Check Google Search Console for errors, and watch site speed.
• Quarterly (1–2 hours) — add new project photos, update service-area pages for new neighborhoods, refresh testimonials, and audit your Google Business Profile.

Realistically, most contractors don't have time for this — which is exactly why we handle it. We handle the upkeep so the site stays fast, secure, and working — you run the jobs, we keep the site out of your way. You email us the task. We handle it. No jargon, no surprises.

Three bad things, in order of how fast they happen:

• Security risk. Outdated plugins and platforms are the number one cause of small business hacks. Hackers scan for old software automatically — an un-updated site is a sitting target.
• Speed decay. Every update and new image adds weight. Without optimization the site slows down, and slow sites rank lower and lose mobile visitors.
• Lost trust. Old project photos, outdated service areas, and broken links read as neglect. A homeowner seeing a three-year-old gallery wonders if you're still in business.

You can — it's not technically hard. The real issue is it's a time problem, not a skill problem.

Between running jobs, managing crews, and quoting work, maintenance is exactly the task that slips to the bottom of the list. And maintenance only works if it happens on schedule. Miss a month and a security patch doesn't get applied; miss two and your backups start drifting. By the time you notice, you're already losing leads.

A maintenance service handles it predictably — tested, applied, and verified — so you just keep getting calls.

Yes — directly and indirectly. Google uses page speed as a ranking factor, and upkeep keeps your site fast. Security and uptime signals matter too; a hacked or frequently-down site drops in rankings.

Fresh content is the bigger indirect factor. New project photos and updated service pages tell Google your business is active. Combined with a maintained technical foundation, that's how contractors win local search against competitors with neglected sites.

It depends on the site, and we'll be straight about it. A simple site that barely changes costs little to keep up. For one that needs regular care, a retainer starts at $49 a month — and it's a bucket of work you spend on whatever needs doing, not just maintenance: updates, backups, new project photos, service-area pages, all of it. Or, if you'd rather just have a specific job done, we quote it as a one-off at a fixed upfront fee — no monthly.

Consider the alternative: a single lost lead from a broken form or slow page can cost you a $5,000 to $20,000 job. At that point, a little upkeep isn't an expense — it's cheap insurance. You email us the tasks. We handle them. No jargon, no surprises.