Do I need a website for my plumbing business?

Yes. Nearly half of all Google searches are local — people looking for a service nearby, often right this second. When a pipe bursts, the homeowner isn't pulling out a phone book. They're searching "emergency plumber near me" on their phone.

Without a website, you don't show up for those searches. Your Google Business Profile helps, but Google uses your website to verify your business and decide where you rank in the local map pack. No website means those emergency calls go to whoever has one.

A site also gives you room to show your work, gather reviews, list your service areas, and put your phone number one tap away on a mobile. That's where the calls come from.

A plumbing site that actually rings your phone needs a handful of specific things:

• Services, listed clearly — drain cleaning, water heaters, emergency work, sewer lines. Homeowners search for their specific problem, not the word "plumbing."
• Service areas — every city and neighborhood you cover. Google matches those to local searches.
• A phone number that's obvious — in the header, visible without scrolling, and tappable on a phone. Don't bury it.
• Before-and-after photos — plumbing work is visual. Jobsite shots build trust faster than any paragraph.
• Customer reviews — pull your best ones up front. New homeowners are making a trust call; reviews are the fastest shortcut.
• Speed — over half of mobile users leave a site that takes longer than three seconds to load. Slow means lost calls.

Your Google Business Profile is essential — every local plumber should have one fully filled out. But it's not a replacement for a website.

Google cross-references your website against your profile to confirm your business is legit, and sites with a matching website rank higher in the local pack. On top of that, a profile only has so much room — you can't show your best jobs, spell out your service area, or answer the questions homeowners have before they pick up the phone.

Think of it this way: your Google listing is the storefront window. Your website is the store. You need both.

Building a site starts at $200 for a single, focused landing page — the entry point — and goes up from there depending on how much you need. But the build is only half the picture.

What the site costs to keep up depends on what kind it is. A simple static site you mostly leave alone basically costs its hosting — around $10 a month — and doesn't need ongoing maintenance. A WordPress or builder site that changes and needs updates takes real upkeep to stay fast, secure, and ranking, and that's the part that carries a monthly cost.

So the honest answer isn't one number — it's "it depends on your site." Tell us what you've got and what you want it to do, and we'll give you a straight figure that actually fits.

Honest answer: there's no one right platform — it comes down to what the site needs to do and how much upkeep you want. The main options for a plumber's site:

• A static site — a few mostly-unchanging pages with your services, service areas, and phone number. Cheap to host (around $10 a month), fast, and has a much smaller attack surface because there's nothing to exploit. Great if your goal is simply to show up in local search and get calls.
• WordPress — gives you booking, a customer portal, room to post updates, and add-ons. That flexibility costs more: hosting and software run about $15–$40 a month, plus your time (or ours) to keep it updated and secure.
• A builder platform like Wix or Squarespace runs about $10–$30 a month, hosting and updates bundled in. Easy to manage yourself, less flexible than WordPress for plumbing-specific tools.

We don't have a hammer we're trying to sell you. We work with static sites, WordPress, Wix, Squarespace, and everything in between — and we'll tell you honestly which one fits your budget and what you need the site to do.