For most small business sites, roughly three to eight weeks. Here's what sets the pace.
For a typical small business site, plan on roughly three to eight weeks. A simple refresh of an existing handful of pages can be faster, while a custom build with lots of pages, features or integrations takes longer.
The exact time depends on scope — which is why it's worth agreeing it up front.
The biggest variable is usually content — your text, photos and final decisions. Waiting on copy, images or approvals stretches the timeline more than anything else.
The number of pages, the features you need, and how many round-trips happen for changes also add to it.
Have your text, photos and decisions ready early, and answer feedback in quick batches rather than drip-feeding it.
The more you decide up front, the smoother it goes. A clear scope agreed from the start means no surprise work creeping in to drag the schedule out.
Typically it moves through planning and scope, the design, building it out, you reviewing and giving feedback, and then launch with testing.
Knowing you'll have a couple of clear review points — not endless rounds — keeps the pace predictable and the finish date honest.
Because unpredictable schedules cost both time and money. A clear, agreed timeline means you know when to expect things, what's needed from you at each step, and when it will be done — so the project doesn't drift.
We scope it first, agree a clear timeline before we start, and tell you exactly what we need from you at each step so the work keeps moving:
It's part of our support, and you're never locked into a long contract. A real human does the work and emails you when it's done. You email us the task, we handle it. No jargon, no surprises.
Tell us what you need and we'll point you in the right direction — no charge, no pitch.
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